Sarah Marshall is the social media editor of The Wall Street Journal for Europe, Middle East and Africa. Before joining the WSJ in December 2013 she was technology editor at journalism.co.uk.
Creating a special bond with key influential journalists can be a hard task. In her session, Sarah provided PR professionals with fresh insight into the world of journalists-PR relations and practical tips on how to find and engage with them on social networks.
“We all want to be indulged”, Sarah say.
Check out Sarah Marshall's great tips and watch her Mynewsnight video below:
In addition to Sarah's tips there were talks from Adam Cranfield on how to influence influencers, followed by Alex Myers' presentation one on influencer economy and Michael Gonzalez's intergrated approach to influencer relations.
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Check out The best ways to get influencers and keep them: our wrap-up of the #Mynewsnight.