Without measuring your PR, it's impossible to assess the impact and success of your efforts and optimise accordingly.
Our latest eBook - How to Measure Your Reach - covers in-depth steps on how to:
- Identify what to measure
- Develop a measurement framework
- Establish communication goals for the content you create and distribute
- Set benchmarks based on what you want to achieve with your PR
- Dive deeper into the numbers and develop an ongoing process
Download our free eBook and get started with your PR measurement plan today: