Museum of London's deputy head of comms Andrew Marcus tells how they have used Youtube successfully to engage with their audience. He held his presentation at #FutureComms14 in June in London. The Museum of London has ambitious targets to increase footfall and raise its profile over five years.
Andrew will share how the comms team at this high profile visitor attraction are using YouTube as the key channel for their consumer and corporate PR campaigns.
Watch what kind of innovative techniques Museum of London uses and what lessons they have learned on the way.
FutureComms14 brought together over 200 marketing communications professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. #FutureComms14 was held in London in June 2014.