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#Brandstorytelling from around the world #SMWLDN

News   •   Sep 22, 2013 14:18 BST

As part of Social Media Week, Mynewsdesk hosted a live panel debate looking at how brands and communicators are tackling multimedia, multichannel and realtime storytelling internationally. 

Our expert panel included...

  • Eric Ingrand, Vice President Content Marketing EMEA at the EnVeritas Group - @EricEVGEurope
  • Jon Bernstein, Journalist and Digital Strategy Consultant. - @Jon_Bernstein
  • Ben Smith, Publishing Director of PR Moment publication. - @therealprmoment
  • Elliot Pill, Director of MA International PR and Global Comms Management at Cardiff Uni. - @ElliotPill
  • Adam Cranfield, CMO of Mynewsdesk will be chairing the debate. - @adamcranfield / @mynewsdesk_uk

The Key Questions

  1. Does social media work best at a local level? Or can you serve an international audience with a global narrative?
  2. How can you setup an international content and social media team?
  3. Should brands stay true to their local roots? Or should they adapt to their local culture?
  4. Who's getting content and social media right (or wrong) internationally?

Watch the whole discussion here: