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Leading comms pros debate the future of communications

News   •   May 23, 2014 18:02 BST

Expert communicators Deirdre Breakenridge, Neville Hobson, Paul Sutton, Danny Whatmough and Adam Cranfield got together to discuss where the future of communications is heading in anticipation of FutureComm14 - The PR & Comms Event of The Year on 18th June.


  • What is the future of communications?

  • Will marketing, PR and social media job roles still be distinct in 5 years?

  • Will the results that small agencies can achieve using communications technology make brands question the value for money large agencies offer?

  • Will organisations rely more on in-house communicators to produce their content than external agencies?

  • Expert speakers:

    Deirdre Breakenridge, CEO, Pure Performance Communications and author of "Social Media and Public Relations: Eight New Practices for the PR Professional"

    Neville Hobson has over 25 years’ international experience in PR and marcomms, Neville Hobson runs one of the UK’s top PR blogs,, and co-hosts the For Immediate Release podcast series.

    Paul Sutton, Head of Social Communications at PR and content agency BOTTLE, and a blogger at Under his stewardship, BOTTLE has won 15 social media awards in the last three years.

    Adam Cranfield heads up global marketing for Mynewsdesk, the world’s leading all-in-one brand newsroom and multimedia PR platform. He has worked in communications and media for 15 years, including agency side and for the Department for Education, CIMA, Nectar and Heat Magazine.

    Danny Whatmough is Associate Digital and Social Media Director at Ketchum, Daniel Whatmough heads up all digital activity across P&G brands such as Max Factor and Hugo Boss. He is chair of PRCA’s digital group and member of AMEC’s social media measurement committee.


    Let us know your thoughts on the future of communications by filling in our quick survey and using #FutureComms14.


    Title Image by Jacinta lluch Valero