Mynewsdesk has teamed-up with Berghs School of Communication for PR Challenges - a project which aims to focus on exploring and improving communications and skills within the PR industry.
This creative partnership comes off the back of a global survey of PR and marketing managers, of which the results identified their main challenges, hopes and needs. The survey has so far received over 2,000 responses, with questions focusing on the key competencies required for modern public relations professionals, businesses and in PR education. The results will be presented during a joint seminar at Berghs, in December.
"Both Mynewsdesk and Berghs share a passion for communication. We are driven by developing future communicators and we look forward to working long-term with Mynewsdesk", says Camilla Wallander, CEO at Bergh.
Berghs' PR students are also supporting with Mynewsdesk's product development and are undergoing training of the Mynewsdesk PR platform, which they may well utilise as they embark on their careers.
"This is a fantastic partnership between the world's leading digital communications school and Mynewsdesk - a world leader in innovative technology for the comms industry. The combination of digital competence, creativity and innovative technology will be the recipe for the success of tomorrow's communicators”, says Jonathan Bean, Chief Marketing Officer at Mynewsdesk.