Michael is Head of Influencer Relations at LEWIS PR and has over 15 years’ journalism and PR consultancy experience. He specialises in influencer and media relations and talks regularly to high-level media, think tanks, academics and industry bodies. He advises organisations on their media relations strategies with a particular focus on national and international business media.
On 13th November at Mynewsnight - The Game of Influencer Relations, Michael told us why we should you re-think how influence, comms and PR intersect.
"We are in a phase of experimenting when it comes to influencer relations", he says and "we have to look beyond just media to engage with influencers"
In addition to Michael's presentation there were talks from Adam Cranfield on how to influence influencers and Sarah Marshall's take on journalist relations, not to forget Alex Myers' one on influencer economy.
Check out Michael Gonzalez's great tips and watch his Mynewsnight video below:
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