Alex Myers is director and co-founder of Manifest London, an independent, multiple award-winning creative communications consultancy. Amongst myriad industry awards and accolades, Alex was named as one of PR Week's 29-under-29 in 2011 and Communications Professional of the Year in 2012 by PR Moment, while Manifest London was named PR Week's Small Consultancy of the Year in 2013.
On 13th November at Mynewsnight - The Game of Influencer Relations, Alex tells us about The Influencer Economy and how "everyone potentially is an influencer because they can influence a brand by giving them an idea."
Alex also tells us how 'to become an influencer you need to do things differently and not just better."
In addition to Alex’s presentation there were talks from Adam Cranfield on how to influence influencers and Sarah Marshall's take on journalist relations, followed by Michael Gonzalez's intergrated approach to influencer relations.
Watch Alex Myers' Mynewsnight video below:
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Check also out t he best ways to get influencers and keep them: our wrap-up of the #Mynewsnight.