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Online event: Rise of the Brand Newsroom

News   •   Sep 18, 2014 08:00 BST

It’s an exciting time to be a communicator. 

100 communications professionals joined our expert speakers who discussed the rise of organisations thinking and acting like newsrooms. They shared practical steps all companies can take to build and make the most out of their online newsroom, placing it at the heart of their storytelling strategy.

Missed it? No need to miss out, watch the recorded session below. It's interactive, so you can click, scroll and chose your view.


  • What the brand newsroom concept is
  • Why successful organisations must work towards building a brand newsroom
  • How to master the science of storytelling
  • What an effective online newsroom looks like
  • Robert Almqvist, Vice President, Northern Europe, Lewis PR
  • Max Tatton-Brown, Founding Director, Augur
  • Moderator: Mutesa Sithole, Content Marketing Manager, Mynewsdesk

Watch Rise of the Brand Newsroom