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Mynewsnight: Back To The Future Of Comms [In Pictures]

Mynewsnight: Back To The Future Of Comms [In Pictures]

News   •   May 12, 2015 14:45 BST

Bringing together over 70 PR professionals and industry leaders, Mynewsnight: Back To The Future Of Comms got underway last Thursday evening, and what a night it was!

Robert Rose's Master Class: A Content Marketer's Dream (19th June)

Robert Rose's Master Class: A Content Marketer's Dream (19th June)

News   •   May 11, 2015 11:25 BST

Author and leading content marketing figure, Robert Rose, will be hosting an exclusive all-day content master class on Friday 19th June. And, as a content marketer, I'm pretty excited!

Chocolate and newsrooms boost Sick Children's Trust's fundraising

Chocolate and newsrooms boost Sick Children's Trust's fundraising

News   •   Apr 24, 2015 08:10 BST

PR Manager Lizzie D'Angelo discusses how their Chocolate Tea Party has managed to attract industry influencers such as chocolatier Paul Young, and other chocolatey-celebs, to join the movement - and explains how their newsroom has helped them in fundraising and finding new audiences.

From blanketing to targeted comms: newsroom strategy helps Neopost find relevant audiences

From blanketing to targeted comms: newsroom strategy helps Neopost find relevant audiences

News   •   Apr 13, 2015 13:30 BST

Claire Dodds, Marketing Communications Manager at Neopost Ltd, tells how Mynewsdesk has helped her to reach the right audiences, encourage web visits and raise Neopost's brand awareness.

Top of the PR Pops: March Highlights

Top of the PR Pops: March Highlights

News   •   Mar 31, 2015 17:10 BST

Pinch and a punch it’s the first of the month (tomorrow!) which means we’ve got another juicy PR Top Of The Pops for you!

What happens when every company is a media company - Tom Foremski I #Futurecomms14

What happens when every company is a media company - Tom Foremski I #Futurecomms14

News   •   Dec 12, 2014 13:13 GMT

Former FT journalist and contemporary contributor of Silicon Valley Watcher blog Tom Foremski and Mynewsdesk's Adam Cranfield are discussing media trends and brand publishing. More and more brands are behaving like media companies, publishing content to engender engagement and affinity. What's next for the communications industry?

What is the Future of Communications? PR 2.0 by Deirdre Breakenridge I #FutureComms14

What is the Future of Communications? PR 2.0 by Deirdre Breakenridge I #FutureComms14

News   •   Dec 11, 2014 15:55 GMT

What is the future of communications? What is hybrid PR like? Deirdre Breakenridge (adjunct professor in marketing & PR, New York University) shared her insights at #FutureComms14 event in London in June 2014.

What are the technologies of PR? I #FutureComms14

What are the technologies of PR? I #FutureComms14

News   •   Dec 11, 2014 10:04 GMT

Social and digital technology is playing an increasing role in the ability of brands to reach consumers. Betony Kelly (BIS), Dan Whatmough (Ketchum), Tom Foremski (Silicon Valley Watcher) and Juhani Levola (Deski) shared their thoughts on technologies of PR, in the Futurecomms14 panel hosted by Neville Hobson.

What does it take to become a pioneer? Peter Ingman at #Futurecomms14

What does it take to become a pioneer? Peter Ingman at #Futurecomms14

News   •   Dec 10, 2014 14:49 GMT

FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. ​In this video Peter Ingman, CEO of Mynewsdesk, tells what is takes to become a pioneer.

Social Innovation Programme launches in time for Christmas

Social Innovation Programme launches in time for Christmas

News   •   Dec 10, 2014 12:40 GMT

Over the last year we've been working hard on our Social Innovation Programme and now we're finally ready to officially launch it in time for Christmas. ​ Up to one and fifty hundred charities in six countries will benefit from a 1 million euro initiative to make their communications activities more efficient and impactful.

How to underpin your PR on Youtube - Andrew Marcus I #FutureComms14

How to underpin your PR on Youtube - Andrew Marcus I #FutureComms14

News   •   Dec 10, 2014 09:04 GMT

​Museum of London's deputy head of comms Andrew Marcus tells how they have used Youtube successfully in engaging with their audience. Andrew will share how the comms team at this high profile visitor attraction are using YouTube as the key channel for their consumer and corporate PR campaigns. He held his presentation at FutureComms14 event, in London in June.

Anatomy of a modern communicator #FutureComms14

Anatomy of a modern communicator #FutureComms14

News   •   Dec 09, 2014 12:28 GMT

As the communications industry evolves, so do the professional skills required in order to stay relevant. What do we need to learn to be successful in the future? Watch what Gabrielle Laine-Peters (chair), Stuart Bruce, Vikki Morgan (TMW), Laura Bates (Heritage Lottery Fund) and Nicola Dodd (Cancer Research) has to say.

Why People Share Stories Online - Stephen Follows #FutureComms14

Why People Share Stories Online - Stephen Follows #FutureComms14

News   •   Dec 09, 2014 10:40 GMT

Stephen Follows is an award-winning writer and film producer, he specialises in using emotion-based stories to change perceptions. With the help of some video examples, Stephen will demonstrate the psychology behind storytelling and show why it’s such an engaging way of getting your message across online.

#Futurecomms14: closing remarks by Deirdre Breakenridge

#Futurecomms14: closing remarks by Deirdre Breakenridge

News   •   Dec 09, 2014 08:58 GMT

FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. One of the keynote speakers was Deirdre Breakenridge, adjunct professor in marketing & PR at the New York University.

Are you sitting comfortably? A look at condescending brands' comms - Jon Morter #FutureComms14

Are you sitting comfortably? A look at condescending brands' comms - Jon Morter #FutureComms14

News   •   Dec 08, 2014 11:46 GMT

Jon Morter is the man who got Rage Against the Machine to the Christmas number one in 2009. And he runs the hugely popular ‘Condescending Corporate Brand’ social media profiles. He can politely be described as a ‘disrupter’. What mistakes should we try to avoid in our social media campaigns? Prepare to cringe at Jon’s ‘worst practice’ examples.​..

How to Influence Journalists Through Social Media | Sarah Marshall - #Mynewsnight

How to Influence Journalists Through Social Media | Sarah Marshall - #Mynewsnight

News   •   Nov 21, 2014 13:24 GMT

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Sarah Marshall gave us tips on how to influence journalists through social media and get coverage for our stories.

Mynewsnight - An Integrated Approach to Influencer Relations | Michael Gonzalez

Mynewsnight - An Integrated Approach to Influencer Relations | Michael Gonzalez

News   •   Nov 21, 2014 13:22 GMT

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Michael Gonzalez told us how to find influencers, and how influencer relations have developed over the last few years. He also revealed how a fully integrated approach to influencer relations can help improve brand recognition.

How do you influence influencers? This is how other PR pros do it.

How do you influence influencers? This is how other PR pros do it.

News   •   Nov 21, 2014 10:19 GMT

Adam Cranfield, head of marketing at Mynewsdesk, reveals how PR professionals are managing their influencer relations, based on a survey over 400 comms professionals.

Mynewsnight - The Influencer Economy | Alex Myers

Mynewsnight - The Influencer Economy | Alex Myers

News   •   Nov 21, 2014 09:07 GMT

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Alex Myers talked us through the various campaigns he's been running with Manifest London - including BrewDog, where he managed to turn influencers into shareholders, MorphCostumes and Spandex.

Mynewsnight: The Game of Influencer Relations

Mynewsnight: The Game of Influencer Relations

News   •   Oct 17, 2014 10:25 BST

How can PR professionals get started with influencer relations? Where should they go to find the right influencers for their brand? How do you turn influencers into actual shareholders? These are some of the questions that will be answered at our next Mynewsnight on 13th November.