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[Infographic] The #DigitalPR Challenge

[Infographic] The #DigitalPR Challenge

News   •   Dec 09, 2015 10:11 GMT

PR, communications and marketing managers are under increasing pressure to deliver but are still not seen as contributing to business growth, according to the second Digital PR: from challenges and opportunities survey report. PR technology and newsroom specialists, Mynewsdesk, surveyed 1231 PR, communications and marketing professionals in July 2015.

Mynewsdesk Wins Gold & Silver At Spinn Awards

Mynewsdesk Wins Gold & Silver At Spinn Awards

News   •   Nov 20, 2015 13:55 GMT

Last night, hundreds of PR professionals, agencies and clients gathered at the magnificent Nordic Museum in Stockholm to compete for this year's best PR campaigns. Mynewsdesk, along with Edelman Deportivo, was nominated for "B2B of The Year" and "Content Marketing of The Year". And guess what...we only went and walked away with silver and gold!

[Video] How A #BrandNewsroom Streamlined SAP's Comms

[Video] How A #BrandNewsroom Streamlined SAP's Comms

News   •   Nov 09, 2015 15:25 GMT

Through adopting Mynewsdesk's brand newsroom approach, SAP has strengthened their communications strategy considerably. Director of Integrated Communications, Susanne Kapfer, explains...

(Video) How a social enterprise made the most of their Kickstarter campaign - Case Cafe Art

(Video) How a social enterprise made the most of their Kickstarter campaign - Case Cafe Art

News   •   Oct 27, 2015 09:59 GMT

Cafe Art, a social enterprise, helps homeless people connect with society through art. Director Paul Ryan shares how they managed to make the most of the overwhelming media attention lead by a massively successful Kickstarter campaign.

[Video] How A #BrandNewsroom Boosted Orkla Foods Finland’s SEO & Comms Strategy

[Video] How A #BrandNewsroom Boosted Orkla Foods Finland’s SEO & Comms Strategy

News   •   Oct 15, 2015 10:30 BST

14 food brands, one communicator. Emma Vironmäki, Comms and CSR Manager of Orkla Foods Finland, shares how a Mynewsdesk newsroom enables her to take care of 14 food brand’s comms activities from one place.

Mynewsdesk Helps Solar Weekend Tune In With Journalists (VIDEO)

Mynewsdesk Helps Solar Weekend Tune In With Journalists (VIDEO)

News   •   Sep 18, 2015 12:51 BST

Taking care of festival communications means kick-ass project management. Over the course of the weekend, the whole team is working flat-out writing news stories and press releases, interviewing artists, organising photo sessions and updating social media channels.

Refugee Crisis: Mynewsdesk Donates €50 Per Employee

Refugee Crisis: Mynewsdesk Donates €50 Per Employee

News   •   Sep 07, 2015 11:45 BST

​At Mynewsdesk we have always believed that communications has the power to change the world. This attitude is needed now more than ever. We can all take actions to make a difference in this world. And no one can be blind to the catastrophic refugee crisis taking place right now.

Moray Council Gets Coverage Within Minutes Of Using Mynewsdesk Newsroom

Moray Council Gets Coverage Within Minutes Of Using Mynewsdesk Newsroom

News   •   Aug 27, 2015 17:18 BST

Moray Council launched an interactive “virtual” newsroom as part of its website redesign and the new approach helped them generate online coverage within minutes of publishing. Here's how it panned out....

Video: How has an online newsroom helped SportsAid tell their story?

Video: How has an online newsroom helped SportsAid tell their story?

News   •   Jun 12, 2015 11:29 BST

SportsAid helps young disabled and non-disabled athletes to achieve their ambitions. Before Mynewsdesk, SportsAid didn't have a media centre - they relied on their own website and separate channels. Using an online newsroom has changed things a lot.

Top of the PR Pops: May Highlights

Top of the PR Pops: May Highlights

News   •   May 27, 2015 14:34 BST

From floating houses to life-saving phones, it's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have got us talking this month...

Mynewsnight: Back To The Future Of Comms [In Pictures]

Mynewsnight: Back To The Future Of Comms [In Pictures]

News   •   May 12, 2015 14:45 BST

Bringing together over 70 PR professionals and industry leaders, Mynewsnight: Back To The Future Of Comms got underway last Thursday evening, and what a night it was!

Robert Rose's Master Class: A Content Marketer's Dream (19th June)

Robert Rose's Master Class: A Content Marketer's Dream (19th June)

News   •   May 11, 2015 11:25 BST

Author and leading content marketing figure, Robert Rose, will be hosting an exclusive all-day content master class on Friday 19th June. And, as a content marketer, I'm pretty excited!

Chocolate and newsrooms boost Sick Children's Trust's fundraising

Chocolate and newsrooms boost Sick Children's Trust's fundraising

News   •   Apr 24, 2015 08:10 BST

PR Manager Lizzie D'Angelo discusses how their Chocolate Tea Party has managed to attract industry influencers such as chocolatier Paul Young, and other chocolatey-celebs, to join the movement - and explains how their newsroom has helped them in fundraising and finding new audiences.

From blanketing to targeted comms: newsroom strategy helps Neopost find relevant audiences

From blanketing to targeted comms: newsroom strategy helps Neopost find relevant audiences

News   •   Apr 13, 2015 13:30 BST

Claire Dodds, Marketing Communications Manager at Neopost Ltd, tells how Mynewsdesk has helped her to reach the right audiences, encourage web visits and raise Neopost's brand awareness.

Top of the PR Pops: March Highlights

Top of the PR Pops: March Highlights

News   •   Mar 31, 2015 17:10 BST

Pinch and a punch it’s the first of the month (tomorrow!) which means we’ve got another juicy PR Top Of The Pops for you!

What happens when every company is a media company - Tom Foremski I #Futurecomms14

What happens when every company is a media company - Tom Foremski I #Futurecomms14

News   •   Dec 12, 2014 13:13 GMT

Former FT journalist and contemporary contributor of Silicon Valley Watcher blog Tom Foremski and Mynewsdesk's Adam Cranfield are discussing media trends and brand publishing. More and more brands are behaving like media companies, publishing content to engender engagement and affinity. What's next for the communications industry?

What is the Future of Communications? PR 2.0 by Deirdre Breakenridge I #FutureComms14

What is the Future of Communications? PR 2.0 by Deirdre Breakenridge I #FutureComms14

News   •   Dec 11, 2014 15:55 GMT

What is the future of communications? What is hybrid PR like? Deirdre Breakenridge (adjunct professor in marketing & PR, New York University) shared her insights at #FutureComms14 event in London in June 2014.

What are the technologies of PR? I #FutureComms14

What are the technologies of PR? I #FutureComms14

News   •   Dec 11, 2014 10:04 GMT

Social and digital technology is playing an increasing role in the ability of brands to reach consumers. Betony Kelly (BIS), Dan Whatmough (Ketchum), Tom Foremski (Silicon Valley Watcher) and Juhani Levola (Deski) shared their thoughts on technologies of PR, in the Futurecomms14 panel hosted by Neville Hobson.

What does it take to become a pioneer? Peter Ingman at #Futurecomms14

What does it take to become a pioneer? Peter Ingman at #Futurecomms14

News   •   Dec 10, 2014 14:49 GMT

FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. ​In this video Peter Ingman, CEO of Mynewsdesk, tells what is takes to become a pioneer.

Social Innovation Programme launches in time for Christmas

Social Innovation Programme launches in time for Christmas

News   •   Dec 10, 2014 12:40 GMT

Over the last year we've been working hard on our Social Innovation Programme and now we're finally ready to officially launch it in time for Christmas. ​ Up to one and fifty hundred charities in six countries will benefit from a 1 million euro initiative to make their communications activities more efficient and impactful.