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How to Influence Journalists Through Social Media | Sarah Marshall - #Mynewsnight

How to Influence Journalists Through Social Media | Sarah Marshall - #Mynewsnight

News   •   Nov 21, 2014 13:24 GMT

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Sarah Marshall gave us tips on how to influence journalists through social media and get coverage for our stories.

Mynewsnight - An Integrated Approach to Influencer Relations | Michael Gonzalez

Mynewsnight - An Integrated Approach to Influencer Relations | Michael Gonzalez

News   •   Nov 21, 2014 13:22 GMT

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Michael Gonzalez told us how to find influencers, and how influencer relations have developed over the last few years. He also revealed how a fully integrated approach to influencer relations can help improve brand recognition.

How do you influence influencers? This is how other PR pros do it.

How do you influence influencers? This is how other PR pros do it.

News   •   Nov 21, 2014 10:19 GMT

Adam Cranfield, head of marketing at Mynewsdesk, reveals how PR professionals are managing their influencer relations, based on a survey over 400 comms professionals.

Mynewsnight - The Influencer Economy | Alex Myers

Mynewsnight - The Influencer Economy | Alex Myers

News   •   Nov 21, 2014 09:07 GMT

On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Alex Myers talked us through the various campaigns he's been running with Manifest London - including BrewDog, where he managed to turn influencers into shareholders, MorphCostumes and Spandex.

Mynewsnight: The Game of Influencer Relations

Mynewsnight: The Game of Influencer Relations

News   •   Oct 17, 2014 10:25 BST

How can PR professionals get started with influencer relations? Where should they go to find the right influencers for their brand? How do you turn influencers into actual shareholders? These are some of the questions that will be answered at our next Mynewsnight on 13th November.

How EuroSport simplifies their communications workflow

How EuroSport simplifies their communications workflow

News   •   Sep 30, 2014 14:04 BST

We interviewed EuroSport's Communications Executive, Glen Bisset Eriksen, to find out how Mynewsdesk is supporting their digital communications strategy.

How do you manage your Influencer Relations?

How do you manage your Influencer Relations?

News   •   Sep 25, 2014 12:29 BST

“Influencer” is used everywhere in communications and has become short-hand for describing valuable relationships. But what does an influencer mean to your brand? Who and how many influencers are talking about you? How do you measure the value of influence? Fill in this quick survey and you will be adding to the insights we're gathering from hundreds of communicators!

ad:tech launches online newsroom to celebrate 10 year anniversary

ad:tech launches online newsroom to celebrate 10 year anniversary

News   •   Sep 22, 2014 10:11 BST

Ad:tech London, the world’s largest interactive advertising and technology exhibition and conference, officially announces Mynewsdesk as their newsroom partner ahead of their 10th anniversary conference. The event will take place on the 21st and 22nd October in Olympia, London.

Online event: Rise of the Brand Newsroom

Online event: Rise of the Brand Newsroom

News   •   Sep 18, 2014 08:00 BST

It’s an exciting time to be a communicator. Technology and audiences are pushing communicators to go further with their digital PR. Storytelling, content strategy and brand newsrooms are key trends - or buzzwords - shaping PR and marketing today. As such, an effective online newsroom is no longer a nice-to-have, simply a must.

Online newsroom sales boost agency's revenues by 30%

Online newsroom sales boost agency's revenues by 30%

News   •   Sep 12, 2014 08:00 BST

Deski, one of the biggest PR agencies in Finland, has seen revenues increase by more than 30% as a result of reselling Mynewsdesk's online newsroom technology over the last two years.

Panasonic's Mynewsdesk newsroom is shortlisted for the Digital Impact Awards

Panasonic's Mynewsdesk newsroom is shortlisted for the Digital Impact Awards

News   •   Sep 11, 2014 12:04 BST

Mynewsdesk is delighted to announce that their customer, Panasonic, has had their UK online newsroom shortlisted in the “Best Use of Digital to aid Media Relations” category at the Digital Impact Awards.

L'Oréal builds a media house with Mynewsdesk

L'Oréal builds a media house with Mynewsdesk

News   •   Sep 02, 2014 10:09 BST

We met up with Cathrine Stabel, PR and Corporate Communications Manager for L'Oréal Norway, to find out how their Mynewsdesk online newsroom is supporting their storytelling strategy.

"Mynewsdesk has changed the way we work" says Cisco Services' Marketing Manager

"Mynewsdesk has changed the way we work" says Cisco Services' Marketing Manager

News   •   Jul 31, 2014 09:00 BST

We caught up with Cisco Services' EMEAR Marketing Manager, Jacintha Verdegaal, to find out how Cisco's Mynewsdesk newsroom is supporting their digital communications strategy.

What is a Mynewsdesk newsroom?

What is a Mynewsdesk newsroom?

News   •   Jul 22, 2014 14:03 BST

The best newsrooms are treasure troves of news, content and multimedia assets that can be used by journalists, bloggers, influencers and customers. They are a central hub for all of the brands' communications channels.

Storify highlights from CommsCamp14

Storify highlights from CommsCamp14

News   •   Jul 11, 2014 09:49 BST

On Monday 7th July Mynewsdesk sponsored CommsCamp14, the unconference for public sector comms. Here are some highlights from the day....

Check out these exciting new Mynewsdesk features

Check out these exciting new Mynewsdesk features

News   •   Jun 27, 2014 15:01 BST

Our development team have been busy here at Mynewsdesk, working around the clock to bring you lots of new features. Some of these are big changes, some are small, but all are designed to ensure an easier workflow as well as better SEO and engagement.

Fred. Olsen Cruise Lines reveal their online newsroom strategy

Fred. Olsen Cruise Lines reveal their online newsroom strategy

News   •   Jun 20, 2014 14:15 BST

Fred. Olsen Cruise Lines explain how a Mynewsdesk newsroom helps them manage their marketing and communications strategy

#FutureComms14 - The Twitter Highlights

#FutureComms14 - The Twitter Highlights

News   •   Jun 19, 2014 17:12 BST

Check out the Twitter highlights from #FutureComms14

#FutureComms14 - How was it for you?

#FutureComms14 - How was it for you?

News   •   Jun 17, 2014 16:37 BST

Please let us know what you thought of FutureComms14...

#CommsChat Highlights- The Future of Communications

#CommsChat Highlights- The Future of Communications

News   •   Jun 10, 2014 12:46 BST

Gabrielle Laine-Peters shares her highlights from the #CommsChat on the future of communications, guest hosted by Adam Cranfield of Mynewsdesk.