News • Oct 27, 2015 09:59 GMT
Cafe Art, a social enterprise, helps homeless people connect with society through art. Director Paul Ryan shares how they managed to make the most of the overwhelming media attention lead by a massively successful Kickstarter campaign.
News • May 12, 2015 14:45 BST
Bringing together over 70 PR professionals and industry leaders, Mynewsnight: Back To The Future Of Comms got underway last Thursday evening, and what a night it was!
News • May 11, 2015 11:25 BST
Author and leading content marketing figure, Robert Rose, will be hosting an exclusive all-day content master class on Friday 19th June. And, as a content marketer, I'm pretty excited!
News • Apr 24, 2015 08:10 BST
PR Manager Lizzie D'Angelo discusses how their Chocolate Tea Party has managed to attract industry influencers such as chocolatier Paul Young, and other chocolatey-celebs, to join the movement - and explains how their newsroom has helped them in fundraising and finding new audiences.
News • Dec 12, 2014 13:13 GMT
Former FT journalist and contemporary contributor of Silicon Valley Watcher blog Tom Foremski and Mynewsdesk's Adam Cranfield are discussing media trends and brand publishing. More and more brands are behaving like media companies, publishing content to engender engagement and affinity. What's next for the communications industry?
News • Dec 11, 2014 15:55 GMT
What is the future of communications? What is hybrid PR like? Deirdre Breakenridge (adjunct professor in marketing & PR, New York University) shared her insights at #FutureComms14 event in London in June 2014.
News • Dec 11, 2014 10:04 GMT
Social and digital technology is playing an increasing role in the ability of brands to reach consumers. Betony Kelly (BIS), Dan Whatmough (Ketchum), Tom Foremski (Silicon Valley Watcher) and Juhani Levola (Deski) shared their thoughts on technologies of PR, in the Futurecomms14 panel hosted by Neville Hobson.
News • Dec 10, 2014 14:49 GMT
FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. In this video Peter Ingman, CEO of Mynewsdesk, tells what is takes to become a pioneer.
News • Dec 10, 2014 09:04 GMT
Museum of London's deputy head of comms Andrew Marcus tells how they have used Youtube successfully in engaging with their audience. Andrew will share how the comms team at this high profile visitor attraction are using YouTube as the key channel for their consumer and corporate PR campaigns. He held his presentation at FutureComms14 event, in London in June.
News • Dec 09, 2014 12:28 GMT
As the communications industry evolves, so do the professional skills required in order to stay relevant. What do we need to learn to be successful in the future? Watch what Gabrielle Laine-Peters (chair), Stuart Bruce, Vikki Morgan (TMW), Laura Bates (Heritage Lottery Fund) and Nicola Dodd (Cancer Research) has to say.
News • Dec 09, 2014 10:40 GMT
Stephen Follows is an award-winning writer and film producer, he specialises in using emotion-based stories to change perceptions. With the help of some video examples, Stephen will demonstrate the psychology behind storytelling and show why it’s such an engaging way of getting your message across online.
News • Dec 09, 2014 08:58 GMT
FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. One of the keynote speakers was Deirdre Breakenridge, adjunct professor in marketing & PR at the New York University.
News • Dec 08, 2014 11:46 GMT
Jon Morter is the man who got Rage Against the Machine to the Christmas number one in 2009. And he runs the hugely popular ‘Condescending Corporate Brand’ social media profiles. He can politely be described as a ‘disrupter’. What mistakes should we try to avoid in our social media campaigns? Prepare to cringe at Jon’s ‘worst practice’ examples...
News • Nov 21, 2014 13:24 GMT
On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Sarah Marshall gave us tips on how to influence journalists through social media and get coverage for our stories.
News • Nov 21, 2014 13:22 GMT
On 13th November 2014, Mynewsdesk organised its 4th Mynewsnight. The theme for the night was The Game of Influencers and Michael Gonzalez told us how to find influencers, and how influencer relations have developed over the last few years. He also revealed how a fully integrated approach to influencer relations can help improve brand recognition.
News • Nov 21, 2014 10:19 GMT
Adam Cranfield, head of marketing at Mynewsdesk, reveals how PR professionals are managing their influencer relations, based on a survey over 400 comms professionals.
News • Oct 17, 2014 10:25 BST
How can PR professionals get started with influencer relations? Where should they go to find the right influencers for their brand? How do you turn influencers into actual shareholders? These are some of the questions that will be answered at our next Mynewsnight on 13th November.
News • Sep 22, 2014 10:11 BST
Ad:tech London, the world’s largest interactive advertising and technology exhibition and conference, officially announces Mynewsdesk as their newsroom partner ahead of their 10th anniversary conference. The event will take place on the 21st and 22nd October in Olympia, London.
News • Sep 18, 2014 08:00 BST
It’s an exciting time to be a communicator. Technology and audiences are pushing communicators to go further with their digital PR. Storytelling, content strategy and brand newsrooms are key trends - or buzzwords - shaping PR and marketing today. As such, an effective online newsroom is no longer a nice-to-have, simply a must.