Social and digital technology is playing an increasing role in the ability of brands to reach consumers. The advent of 4G, wearable technology and 3D printing are increasing the pressure on the communications industry. It is both an opportunity and a threat.
Betony Kelly (BIS), Dan Whatmough (Ketchum), Tom Foremski (Silicon Valley Watcher) and Juhani Levola (Deski) shared their thoughts on the technologies of PR in the #Futurecomms14 panel hosted by Neville Hobson.
So what’s on the horizon? Exciting opportunities, danger of exhaustion or even more sceptical consumers?
Watch panel's insights here:
FutureComms14 brought together over 200 marketing communications professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future.
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