Stephen Follows is an award-winning writer and film producer, he specialises in using emotion-based stories to change perceptions. With the help of some video examples, Stephen will demonstrate the psychology behind storytelling and show why it’s such an engaging way of getting your message across online.
A concrete example of a brand story is Walk and Talk - A day in the life of a PR pro short film, which was written for the screen by Stephen Follows & produced together with Mynewsdesk.
Watch Stephen's practical tips on how to get the story into your brand:
He spoke at FutureComms14, which brought together over 200 marketing communications professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. #FutureComms14 was held in London in June 2014.