BLACK+DECKER™ has introduced digital brand newsrooms and multimedia public relations platforms across 16 of its markets in Europe, Northern America, Australia and New Zealand. The global manufacturer of consumer power tools and home improvement solutions has partnered with the world’s leading digital brand newsroom provider, Mynewsdesk, to enhance and consolidate its digital communications strategy.
The launch of the online brand newsrooms coincides with the roll-out of BLACK+DECKER’s new global brand identity, which has revitalised one of the most recognisable brands in the world through a simplified and focused redesign.
With a heritage of more than 100 years as one of the most trusted brands in the world, the new BLACK+DECKER identity builds on that trust of providing innovative and reliable products, while also providing consumers a more meaningful, emotional and empowering experience for the home.
The Mynewsdesk newsrooms will complement the company’s existing regional PR activities and allow the local BLACK+DECKER communications teams to increase engagement and build further relationships with key stakeholders including journalists, influencers, opinion formers and consumers.
The BLACK+DECKER team recognised that there was some duplication of effort with individual content being created at local level, so a central resource was produced by the Mynewsdesk development team in the form of an internal-only, private digital newsroom to host centrally-produced content that could be easily accessed and downloaded by the individual teams for localisation.
Mike Simpson, BLACK+DECKER marketing director, Europe, Australia & New Zealand, commented, “The Mynewsdesk newsrooms are now integral to our digital PR strategy. The platform enables our communications teams to provide local content directly to key stakeholders more efficiently, and with a single click, share it to social media channels and publish it on our web site. The system also allows us to maintain consistency within BLACK+DECKER media communications across the region.”
Peter Britten, managing director of Mynewsdesk UK, said “The BLACK+DECKER brand is renowned for their diverse product offering and constant innovation, meaning there’s always news and stories to tell. As well as enabling BLACK+DECKER’s communications teams to work more efficiently, each of the 16 newsrooms serves as a hub on each local web site from which the media and other key stakeholders can access all of the company’s news, videos, images and updates.”
Notes to editors
Press Contact info:
Minni Karttunen, Online Producer at Mynewsdesk
BLACK+DECKER have launched digital newsrooms in Australia, Belgium, Germany, Spain, France, Italy, Netherlands, United States, New Zealand, Denmark, Norway, Sweden, Finland, Poland, Portugal, UK and Greece.
With a heritage of more than 100 years as one of the most trusted brands in the world, BLACK+DECKER is welcomed into homes around the globe with its innovative and reliable products – from drills and sanders, to lawn mowers, grass trimmers and household appliances. Providing the inspiration for people to transform the place where they live into ‘home’, BLACK+DECKER creates powerfully simple, high quality products that empower owners to get the task done more quickly and efficiently, giving them the pride to enjoy their home, and more time to spend with their family.
Tell your story with Mynewsdesk.
Mynewsdesk is the world’s leading all-in-one brand newsroom and multimedia PR platform. Over 5,000 brands as diverse as Costa Coffee, Allianz, Volkswagen, Canon, Nectar, UNICEF, Sitecore, Bury Council and Virgin Trains use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers, and tell their stories.
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