The Metropolitan Police Service has launched a new online press office with Mynewsdesk to help streamline their communications with the media and general public.
The Met, who operates the UK’s busiest press office, has partnered with PR technology pioneer, Mynewsdesk, to help better support the delivery of their broadcast messaging and simplify their communications workflow.
Mynewsdesk’s online press office will not only help The Met provide a more efficient service to the media, but it will also provide the public with the latest news headlines which are affecting their regions and the wider country. Anyone can follow The Met’s press office and receive news directly to their inbox.
Furthermore, the analytics tool will enable the press team to measure the effectiveness of their content as well as share stories, official images and social messaging in a more efficient manner, anytime, anywhere.
Already, The Met’s press team has seen an increase in social engagement, with the best performing stories generating thousands of Facebook shares and Tweets.
Michael Piotrowski, Digital Communications Consultant at Mynewsdesk, said, “In this day and age, the media is inevitably inundated with breaking news, so to receive the stories directly from its original source, the Metropolitan Police Service, will save both the journalists and the press contacts at The Met a huge amount of time”
Michael added: “With so many ways of receiving news, it was important for the Met to be able to efficiently and simultaneously broadcast their stories via email, across social channels, The Met website and more, at just the click of a button".
Mynewsesk's online press office will transform the way the Metropolitan Police Service broadcast their messages, as well as how they create content and host visual content for the media to easily download. It has been reported that Mynewsdesk has already significantly improved The Met's communications workflow, and has reduced the number of systems and strategies required.
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