Give A Beep - Mynewsdesk’s 2016 campaign - won Bronze at Cannes Lions, last night.
The Mynewsdesk campaign, in partnership with Edelman Deportivo and Hövding, was awarded Bronze for Best Mobile Campaign.
The Best Mobile Campaign category rewards mobile campaigns which use geo-targeting in an innovative way to engage audiences.
The goal of the campaign was to help one brand, Hövding, reach 100 million people with their story. The driving force behind the campaign was to prove that creative storytelling, through an innovative communications platform, can allow even the smallest of brands to compete in an already crowded online space.
For the campaign, cycling influencers received Flic buttons - a digital device which served as a smart bicycle bell. When clicked, the Flic button sent an email to the Mayor of London, notifying him of the dangerous cycling spots in the city. The hazardous areas were then displayed on an interactive heatmap.
“In recent years, one of the major challenges modern communicators have faced in recent years is how they can transition their digital efforts from desktop to mobile execution. Mynewsdesk wanted to create a campaign that combines creativity, data and technology and inspires communicators to take their mobile communications to the next level”, - Jonathan Bean, Chief Marketing Officer, Mynewsdesk
Give A Beep was nominated for four awards at Cannes Lions, two for Best Mobile Campaign, one for Best PR Campaign and one for Best Digital Craft. The Bronze award follows a string of other wins including an award at The Webbys, AdWeek and The Golden Egg.
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