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Mynewsdesk Choose Hövding To Take The 100 Million Reach Challenge

Press release   •   Apr 08, 2016 12:25 BST

Mynewsdesk has chosen Hövding to partake in their 100 Million Reach Challenge.

The digital PR platform providers recently launched their 100 Million Reach Challenge, a campaign which dared companies to take on the task of reaching 100 million people with their story.

The challenge received hundreds of entries and Mynewsdesk has now selected the Swedish company, Hövding, the brand behind the airbag bicycle helmet, as the winners of a free campaign to push their story out to 100 million people. 

“We realised that Hövding is in a situation that many companies can relate to - they have a promising and innovative product but expanding globally is a challenge. It is a journey that we, Mynewsdesk, would love to help and to be part of. The product actually saves lives, and that makes our challenge even more compelling and important”, says Kate Parker, UK Marketing Manager at Mynewsdesk.

Over the next few weeks, the Hövding campaign will be developed and produced and will be launching later this spring. Campaign work will be documented and updated on 

“Cycling has so many benefits. Obviously, we want more people to choose to cycle and we want to protect them with Hövding. Our airbag for cyclists is a big part of the future of bicycle safety in urban environments. We look forward to this cooperation and our participation in the 100 Million Reach Challenge. Our big challenge is that with limited resources, it’s difficult to reach out to as many people as possible with our product and our message”, says Anna Katarina Skogh, Marketing at Hövding.

For more information contact:

Sofia Juhlin

Head of Global Marketing Communication & Brand

0763-40 04 04

Kate Parker

Marketing Manager


Anna-Katarina Skogh

Marknadschef Hövding


Share your news with Mynewsdesk. Mynewsdesk is the leading platform for digital PR. Over 5000 brands such as Google, Stroke Association, BT and Panasonic use their newsroom to publish and distribute news, improve visibility and establish relations with its market and influencers.

Hövding is a discreet collar that the cyclist wears around his/her neck. The collar contains a folded airbag which deploys in 0.1 seconds when it is involved in an accident. A helmet test conducted by Folksam showed that Hövding has three times better shock absorption than any traditional helmets. Hövding’s airbag helmet for cyclists was launched three years ago and is now available in 15 markets across Europe and in Japan. Hövdings are sold in over 400 stores and on In Sweden alone, Hövding is available in more than 80 stores. The company has about 20 employees in Malmö. Hövding were listed on Nasdaq First North on 16th June.

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Mynewsdesk is the world's leading all-in-one brand newsroom and multimedia PR (public relations) platform. Over 5,000 brands as diverse as Post Office, Vision Express, Dreams, Costa Coffee, Panasonic, Sony, Axa PPP Healthcare, Fred.Olsen, Visit Scotland, Neopost, Stroke Association and Virgin Trains use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers, and tell their stories.

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