CALM has received enormous exposure this week both through the promotion of their Panorama appearance and following the announcement of new partnerships with Professor Green, Topman and Lynx.
The documentary followed journalist Simon Jack (whose father took his own life some years before) on his investigation into the rise of male suicide in the UK.
A charity dedicated to preventing male suicide, CALM promoted their scheduled appearance on the BBC show ahead of Monday night’s episode through the distribution of a press release and the use of their newsroom.
CALM CEO Jane Powell, who was interviewed for the show, said: “Suicide is now the single biggest killer of men between 20-45 in the UK, with 78% of all suicides being male. CALM were delighted to be involved in a programme tackling the topic of male suicide head on”.
Following their appearance on Panorama and a timely distributed press release, CALM received further exposure on BBC Newsbeat, The Independent and numerous music radio stations.
Mynewsdesk has been in partnership with CALM for almost a year now and is incredibly excited that the newsroom has been a contributor to their impressive reach and media coverage.
Heather Athie, Account Director at Mynewsdesk said: “We feel so privileged to work with such a worthy cause and are ecstatic to see them gain the exposure they deserve”
CALM has since announced a new patron – music’s Professor Green - who takes over from comedian David Baddiel. Professor Green (Stephen Manderson) said: "We need to get the message out to young men that talking and asking for help when things go bad is what everyone should be able to do".
The charity has also teamed up with high street retailer Topman – who will be distributing CALMzine, the charity’s award-winning men’s magazine – while Lynx has commited to support CALM’s helpline by taking 5,000 calls a month.
More information about CALM can be found on the website and their feature on Panorama is available to view on iPlayer: http://www.bbc.co.uk/iplayer/episode/b05rcrx0/panorama-a-suicide-in-the-family
Notes to Editors
Contact: Jane Powell firstname.lastname@example.org m: 07905 345 287 / t: 0203 697 9331
There were 6,233 probable suicides in the UK in 2013 of which 78% or 4,858, were male. Suicide is the single biggest killer of men aged 20-45 in the UK (NISRA, GRO, ONS 2013).
The campaign against living miserably, CALM, is an award winning charity dedicated to preventing male suicide in the UK.
In 2014 CALM supported over 30,000 callers via its helpline and webchat. CALM runs:-
the website www.thecalmzone.net a source of information, stories and signposting for men who are down;
publishes a quarterly men's lifestyle magazine, CALMzine;
CALM is reg charity no's. 1110621 and SC044347
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