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MyNewsdesk taps Open Communications for international expansion drive

Press release   •   Mar 29, 2010 11:19 BST

STOCKHOLM, Sweden -- MyNewsdesk, the rapidly expanding Stockholm-based online PR and news service, recently entered into a collaboration agreement with Open Communications, a strategic communications agency that helps Nordic companies to grow internationally. The purpose of the collaboration is to strengthen the company’s brand image and develop its presence in new markets.

“Deciding factors in our choice of Open were their international experience in helping Scandinavian companies, their knowledge of the PR business and strategic communications as well as their insight into our customers needs,” says Charlotte Ulvros, Marketing Director at MyNewsdesk.

The assignment includes the development of a strategic communications platform and positioning for the company’s international launch period. This work is already under way and MyNewsdesk will open its Norwegian office on April 1. Several other international establishments are anticipated during the second half of the year in the Nordic region and UK.

“We’re thrilled and honoured that MyNewsdesk has selected us. They’re a very ambitious group who have demonstrated considerable growth in recent years – and they’re genuinely committed to driving change in a relatively conservative business. We see tremendous potential in their business concept and believe that Open is an ideal partner to help build their brand across borders,” says David Gray, CEO and founder of Open Communications.

For further information, please contact:

Charlotte Ulvros, Marketing Director
+468-509 00 215

About Open Communications:

Open Communications AB is a strategic communications agency that helps Scandinavian companies achieve their goals across borders. Founded in 2001, its clients now include H&M, Ericsson, Cavotec, IKEA, Skanska and Electrolux. Together with its partners, Open has won more than 100 international awards including Guldägg, a Silver CyberLion, Epica, Clio, Eurobest and One Show Pencil.

About MyNewsdesk:

MyNewsdesk AB is a simple and effective online service for exchanging company-generated content with journalists and other relevant stakeholder groups. Founded in 2004, the company is currently used by more than 10,000 businesses that are, in turn, monitored by over 10,000 subscribing journalists and other parties in the Nordic Region. The company is owned by NHST, a Norwegian media group that owns
Dagens Næringsliv and other leading business and trade publications.