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New Study Reveals The Impact of Technology in Revolutionising PR Roles

Press Release   •   Dec 15, 2016 13:08 GMT

Research conducted by Mynewsdesk and Berghs School of Communication into the state of digital PR has revealed that over 85% of PR professionals expect the focus on PR technology to increase over the next five years.

The results also found that 63% of PR professionals expect their roles will evolve to become more strategic, analytical (50%) and creative (40%).

Over 2,500 PR professionals in eight countries took part in the survey. Respondents work in local, regional and global PR firms across 17 different industries including media and entertainment, business services, software and internet, government, and non-profits.

The results of the survey are being compiled in a three-part e-book series due to be published between December 2016 and March 2017.

Berghs School of Communication Program Director, Tor Löwkrantz, said:

“We are witnessing a deep communication transformation, from interruption to involvement. This development could signify the victory of the ‘PR mindset’ over the ‘ad mindset’ at many organisations.” 

PR and marketing professionals who want to learn more about what their peers have to say – and more importantly, how they can improve their digital PR programmes – will benefit from a series of three e-books produced by Mynewsdesk in co-operation with Berghs School of Communication.

“Advances in technology will only grow exponentially, and significantly affect the way our audiences receive and respond to our messaging. That’s why now is a critical time for PR professionals to be proactive in responding to and preparing for the emerging changes in the foreseeable future as well as the long term.” - says Mynewsdesk executive Jonathan Bean, Chief Marketing Officer.

The first e-book sets the stage for the digital PR revolution and will be released December 15th, with the second and third e-books following in the coming months, January 24th and February 21st. 

Sign-up for the PR Revolution e-book series to discover more of the challenges, opportunities, and solutions to effectively adapt in this new world of PR.

About Mynewsdesk

Mynewsdesk’s digital PR platform enables communicators to publish news stories and press releases to the right people at the right time. Create and distribute content, network and analyze data – all from one digital newsroom. Over 5,000 companies and 77,000 communicators use Mynewsdesk. Headquartered in Stockholm, Sweden, Mynewsdesk also has offices in Norway, Denmark, Finland, the UK, Germany, and Singapore.

www.mynewsdesk.com

About Berghs School of Communication

Berghs School of Communication offers strategic and creative education at different levels, including full-time diploma courses, international Bachelor Programs, over 80 part-time courses and customized programs for organizations and businesses. About 3,000 people participate every year in some form of training at Berghs - in Sweden or abroad. Also, another approximately 3,000 people visit the school’s open seminars. Berghs has received the prestigious Future Lions School of the Year Award five times and fuelled the global communication industry with a great number of talented professionals. Berghs is located in central Stockholm.

https://www.berghs.se/

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Mynewsdesk is the world's leading all-in-one brand newsroom and multimedia PR (public relations) platform. Over 5,000 brands as diverse as Post Office, Vision Express, Dreams, Costa Coffee, Panasonic, Sony, Axa PPP Healthcare, Fred.Olsen, Visit Scotland, Neopost, Stroke Association and Virgin Trains use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers, and tell their stories.

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