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“Pinterest for PRs” - Mynewsdesk unleashes the visual power of brand stories

Press release   •   Jul 23, 2012 14:30 BST

Mynewsdesk, the online newsroom and digital PR platform, has redesigned its website to make it easier for brands to tell their stories and for journalists, bloggers and other influencers to find the stories that are most relevant to them.

Mynewsdesk CEO Peter Ingman said: “Other sites for comms pros, journalists and bloggers have traditional newsfeeds on their homepages, so we’re very excited to be able to help brands tell their stories in a more visual and immediately accessible way.”

Infinite possibilities

The new Mynewsdesk homepage, which features “infinite scrolling” and large images, shows the latest stories from over 38,000 brands who are using Mynewsdesk to manage their PR and communications. These include giants such as Ford, Lego, Canon, Coca-Cola, Ikea and Sony, as well as SMEs, charities and public bodies.

Here's a quick demo:

(If your computer/phone doesn't have Flash and you see a blank space above, you can watch the video on YouTube instead.)

“Are PRs ready for a Pinterest-style service yet?" asks Peter. “We’ll have to wait and see. But the early feedback has been extremely positive. We’re in the era of the image-driven web. Our customers are excited to see their stories communicated in such a fresh and modern way.”

Optimised news

Users can browse up-to-the-minute news in specific categories, and click through to brands’ newsrooms. Each newsroom contains all media information for that brand, including rich media news releases, images, video, blog posts, social media feeds, and press contacts - all optimised for search and social sharing.

With one click, users can follow any brand on Mynewsdesk - meaning that they will be kept up to date with future news, updates and content from that brand.

Tell your brand story

Peter Ingman said: “Our mission is to help all brands tell their stories more effectively online, and connect with the people who matter most to them.

"We want brands to achieve better exposure through search and social media. We believe that in the modern world this means being very visual, working in real time and communicating across all channels.”

Check out and let us know what you think on Twitter @mynewsdesk_uk.