Press releases

9 out of 10 PR professionals struggle to gain valuable meaning and insights from data

Press releases   •   May 09, 2019 09:30 BST

Ever since entering the digital era of communication, PR professionals and marketers have been drowning in data; and yet competencies in data literacy remain low. When assessing individual skills, only one out of ten PR professionals consider themselves as having a high level of data literacy, meaning that they can extract meaning and insights from data, while the rest struggle.

Instagram Engagement Trends Businesses Need to Know for 2019

Press releases   •   Feb 25, 2019 14:30 GMT

Mention and HubSpot’s latest Instagram Engagement report finds that marketers should still focus on engagement, but must ensure they’re delivering relevant and high-quality content.

Only 1 in 5 can explain Artificial Intelligence

Press releases   •   Feb 05, 2019 10:30 GMT

Only 17 percent of professionals rate themselves as having a high level of data literacy, as reported in The Data-Driven Mindset Report, despite a growing demand for insights-based business development and artificial intelligence (AI). The data-driven advantage of companies starts with your employees.

Management changes at Mynewsdesk AB

Press releases   •   Dec 11, 2018 10:45 GMT

​Louise Barnekow, Mynewsdesk’s Chief Product Officer, has been appointed interim CEO of the company. Mattias Malmström, who has served as CEO since 2015, has decided to leave Mynewsdesk to pursue new career opportunities. The changes are effective as of today.

Mynewsdesk partners with EQS Group to offer investor relations services in the Nordics

Press releases   •   Nov 06, 2018 08:30 GMT

Mynewsdesk acquires Mention to create a global leader in real-time web and social listening

Press releases   •   Aug 31, 2018 14:37 BST

​Mynewsdesk, the leading provider of a SaaS all-in-one digital PR platform in the Nordics, today announced that it has acquired Mention, a real-time web and social monitoring tool with expertise in AI and data-driven analytics.

Mynewsdesk enhances journalist reach by providing media database

Press releases   •   Jun 12, 2018 08:42 BST

By partnering with Agility PR Solutions, Mynewsdesk is now providing customers with a journalist database containing over 800,000 contacts from all over the world. The reason and goal behind the new partnership is simple: to provide communications professionals with enhanced distribution.

New report: Scepticism among journalists towards working for brands

Press releases   •   Mar 22, 2018 09:00 GMT

Only one out of five journalists are open to working for brands, according to a report that Mynewsdesk releases today. It’s the fourth report from the annual journalist survey, and it explores journalists views on brand journalism and what companies need to do to attract new talent.

Mynewsdesk and Ragan Communications partner to make digital PR easy

Press releases   •   Mar 15, 2018 09:30 GMT

PR SaaS company Mynewsdesk and Ragan Communications partner to make digital PR and communications easy for brand communicators across the U.S. The partnership is announced by Mark Ragan, Ragan Communications CEO, at the Social Media Conference in Orlando later today.

7 out of 10 journalists believe Facebook has too much power

Press releases   •   Feb 22, 2018 09:00 GMT

Journalists worry about the consolidation of power in giant social media companies - a concern that has become more apparent during the last couple of years, Mynewsdesk’s latest report reveals. Of the journalists surveyed, 71% believe Facebook has too much power as a source of information, and 61% cited they think Google/YouTube has too much power.

Strengthened international position fueled growth for Mynewsdesk in 2017

Press releases   •   Feb 14, 2018 09:00 GMT

Mynewsdesk can confirm a strong year in 2017. According CEO Mattias Malmström, the success is due to continued international growth - and Mynewsdesk currently have users in over 100 countries.

Fake News, Financial Uncertainty & A Lack of Trust - What Journalists Say About The Future Of Media

Press releases   •   Sep 14, 2017 10:50 BST

50% of journalists are concerned that the news media is no longer trusted as a reliable source of information, Mynewsdesk’s latest report reveals. Over 3,000 journalists and PR professionals participated in the global survey to share their views on the media industry in 2017 and its future.

Mynewsdesk Awarded Bronze at Cannes Lions

Press releases   •   Jun 21, 2017 13:36 BST

​Give A Beep - Mynewsdesk’s 2016 campaign - won Bronze at Cannes Lions, last night. The Mynewsdesk campaign, in partnership with Edelman Deportivo and Hövding, was awarded Bronze for Best Mobile Campaign. The Best Mobile Campaign category rewards mobile campaigns which use geo-targeting in an innovative way to engage audiences.

​Mynewsdesk Nominated For Four Awards At Cannes Lions

Press releases   •   Jun 20, 2017 11:21 BST

Mynewsdesk and Edelman Deportivo have received further global recognition for their 2016 campaign, Give A Beep, with four nominations at Cannes Lions. The campaign is nominated in four categories; Best PR Campaign, Best Digital Craft and two in the Best Mobile Campaign category.

Mynewsdesk Wins Webby Award For Give A Beep Campaign

Press releases   •   Apr 27, 2017 10:25 BST

Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” won Best in Best Social Community Building and Engagement 2017 at The Webby Awards. Mynewsdesk - the digital communications and PR solution providers - challenged a customer to reach 100 million people through effective storytelling. After hundreds of applications, Hövding was the chosen customer for the campaign.

New Study Reveals The Impact of Technology in Revolutionising PR Roles

Press releases   •   Dec 15, 2016 13:08 GMT

Over 85% of PR professionals expect the focus on technology and digital PR to increase significantly in their organisations over the next five years, according to a global survey conducted by Mynewsdesk in cooperation with Berghs School of Communication.

Mynewsdesk's #GiveABeep Wins Three Prizes At The Drum Awards

Press releases   •   Nov 11, 2016 16:00 GMT

Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” were three time winners at The Drum - Marketing Can Change the World Awards, picking-up the prizes for Innovation of The Year, Best Use of Technology and the Chairman’s Award.

Digital Bicycle Bell Wins Prestigious Award At Advertising Week

Press releases   •   Sep 28, 2016 09:36 BST

​Mynewsdesk and Hovding’s 2016 campaign “Give A Beep” has won the D&AD Impact Award for Creativity That Contributes To A Better World. Mynewsdesk - the digital PR platform providers - challenged a customer to reach 100 million people through effective storytelling. Hovding was the chosen customer for the campaign.

​Mynewsdesk Appoints Louise Barnekow as Chief Product Officer

Press releases   •   Aug 16, 2016 15:19 BST

Louise Barnekow, Schibsted's Head of Data & Product Development, will be joining Mynewsdesk in October 2016 as Chief Product Officer.

​Mynewsdesk’s #100Million Challenge Puts Hövding On The Global Map

Press releases   •   Jul 06, 2016 15:25 BST

Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers. The story reached 100 million people and over 2,200 “beeps” to the mayor have been registered. And now, Hövding is planning to roll-out the initiative on a global scale.