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9 out of 10 PR professionals struggle to gain valuable meaning and insights from data

9 out of 10 PR professionals struggle to gain valuable meaning and insights from data

Press releases   •   May 09, 2019 09:30 BST

Ever since entering the digital era of communication, PR professionals and marketers have been drowning in data; and yet competencies in data literacy remain low. When assessing individual skills, only one out of ten PR professionals consider themselves as having a high level of data literacy, meaning that they can extract meaning and insights from data, while the rest struggle.

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NEW! Infographic: Data Driven Mindset

NEW! Infographic: Data Dr...

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