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Blog posts • Dec 08, 2016 14:30 GMT
Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.
Blog posts • Dec 06, 2016 13:30 GMT
If you work in PR or communications, we don’t have to tell you your methods of reaching stakeholders and customers has changed dramatically over the last decade. Where once you focused on pitching the media for attention, today you can reach influencers and consumers directly by publishing content—for example, blogs, videos or eBooks—and by engaging through social media.
Blog posts • Dec 02, 2016 13:00 GMT
We live in a noisy world. With so many sources of information, education, entertainment, and news, it’s becoming harder for PR professionals to deliver their messages to key stakeholders, and build meaningful, lasting relationships. It’s a bit like shouting in a storm. But noisiness and channel proliferation isn’t the only challenge.