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Brand Journalism - Marketing, PR and communication trends 2012

Video   •   Jan 16, 2012 18:30 GMT

Brand journalism is one of 2012's Marketing, PR and communication trends. The concept of brand journalism prompts companies and organisations to start thinking like journalists and media when creating and curating stories around their brand on social media. This video features Jonathan Bean, COO of Mynewsdesk talking about the role of storytelling for brands.
License Creative Commons Attribution (?)
Video length 5:17